March 2008

Marketing Technologies - Putting Your Best Face Forward

The hinge pins of law firm marketing are building and maintaining relationships and getting your name out there.  Websites, e-mail blasts and extranets are just a few good tools to get name recognition, and, working in tandem with the new social networking tools, increases your odds of establishing additional relationships.

Keeping track of those relationships, both internally and externally, gets a bit tricker.  Even with the CRM technology available, the entire organization must make a solid commitment to the data integrity and the processes in order for the tool to prove beneficial.

Our thanks go to our authors for their commitment in providing the insights and ideas tackled within these pages.